In India, radio was the first medium of mass marketing which was the most trusted medium to promote your brand to the masses. It covered all strata of population right from the deepest of the rural market to the biggest of the metros in India. With the advent of television, things dramatically changed as there was a great interest among the people to watch something which was otherwise only audible, and after that it was the technology which took over the business of marketing and then came the social media Jargon and so on. With changing times people started to look out for new medium which could make sure the message about a product or service is delivered to the end user or say the influencer who could be a future prospect for it. All the mediums which exist have been trying to reach each and every part of the country. To connect to the people passing on a message and have been successful.
Team TNV’s Rahul Kamat talks to Dhiraj Naik, zonal sales manager of one such media house Vritti i-Media
Tell us more about Vritti i-Media
In this marketing world Vritti i-Media is a very young entrant in terms of the age of the company and also the medium that we use. Vritti i-Media proudly calls itself “Experts of Rural Market” because it has carved its own niche in the rural market for software solutions and agriculture related businesses for over two decades. Vritti has mastered the use of available technologies in optimum way to be successful in rural market. Vritti i-Media, a media arm of Vritti is a pioneer when it comes to “Audiowala Bus stand”–India’s Largest Digital Audio Network at transit places with captive audience from small towns and rural areas. Today, this medium is present across the states of Maharashtra, Karnataka, Punjab, Rajasthan, Goa, Himachal Pradesh and Haryana with a reach of 350 million people across 300+ locations. We at Vritti i-Media are always inspired to perform, innovate and deliver dynamic and ground-breaking solutions to our clients.
What brands are you serving?
Our esteemed clients include Godrej, Parle, Emami, Zee Cinema, Mahindra Tractors, Eicher Tractors, State Bank of india, Union Bank Of India, Bank of Baroda, Central Bank, HUL, Vicco, Maruti Suzuki, Idea, Deepak Fertilizers, Indofil, Kirti Gold, Vikram Tea, MKCL Product Launch, Customer Engagement, Sampling, Product Demonstration, Market Study, Customized Activation, Mobile and Digital Integration and many more
Tell us about your operations in Goa?
In Goa, Vritti i-Media has the audio and visual announcement facility at 10 bus stations across Goa .The stations being Panaji, Mapusa, Assnora, Bicholim and Sanquelim in North Goa and Margao, Vasco, Ponda, Curchorem and Cancona in South Goa.
What are your expectations from your association with The Neutral View magazine?
As India is a Cricket loving nation we know the importance of a good partnership, and we at Vritti i- Media adore a good partnership. The Neutral View is an exciting new magazine which has started in Goa. What The Neutral View brings to the table is a fresh air to the field of journalism and freshness in the way it is presented to the readers. In a short span of time it has created a very good space for itself in the already crowded Goan market.
What we are doing is we are simultaneously promoting each other at the above mentioned bus stations in Goa. You could hear the appeal of The Neutral View in the form of an audio jingle at a stipulated time and you could also see and read about Vritti i-Media on the various issues published by The Neutral View magazine.
Hope that the Partnership Continues for a long time because it’s always good to have a long partnership for a long and successful journey ahead.